Why? This has been out of production for a long time. By todays standards the sound can be bettered by players costing less and offer more. The balanced out is way underpowered and was a joke. No firmware updates for a long time. Must be old stock that needs to be unloaded. Maybe at 299 but again, old software and hardware.
Steve-CastIt came out a few years ago. Underpowered even then and overpriced like much of AK but that is their game. Lots of profit. I would get a iBasso DX150 or look at the FiiO X7II not X7 but the II. There really are many good daps on the market. The DX150 has interchangeable amps, which is really nice and you can use either balanced or single ended. The X7II also has different amps with the same options. The DX150 is a little more powerful than many daps on the market.
Steve-CastThe Hiby R3 is a solid option, the Shanling M2S that's currently active is also more modern than this. Fiio now also has the M7, Hidiz introduced the AP60 Pro and the AP80... there are a lot of options out there for equal or much less than you'll pay for this player, which was released several years ago. If you can go a bit higher, there's also the Hiby R6 and the iBasso DX150, as well as the Sony A45.
Steve-CastFiiO, iBasso, there are a number of companies that produce more advanced and better sounding daps. This dap is old, outdated and they haven't updated the FW in a long time. I have one, it is an ok player but doesn't put out much power and the balanced out is a joke.