grubbsterI noticed as well.
My feeling is, they want authenticity, carry your lunch in a paper sack and hold it by the top fold.
Just in a very high quality bag.
Now if someone will make me a high quality bindel, my look will be complete.
grubbsterI hear what you are saying, however this is the kind of swanky peter that compliments one's fine boot, watch, or pen collection. It is easier, perhaps even more practical to rock a soft cooler with a handle from the Wally World and wear comfortable New Balanaces... but where's the fun and swag in that?