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Kados
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Sep 27, 2018
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MAP and Online Sales: "The FTC says that the price displayed in a secure or encrypted shopping cart isn’t subject to MAP because it’s technically not advertising. Instead, the shopping cart of the online store is much the same as a brick and mortar store. So in an online world, the price paid by a customer may legally end up being lower than MAP." "add a disclaimer that states "price displayed in shopping cart." And then the actual price to be paid is displayed there versus on the product's page on the website."
You do not need to advertise the MSRP on the product page, or rely on coupons to get below MAP. Just leave the price section blank, leave the "price displayed in shopping cart" notice, then have the below MAP price already set on the checkout page.