It's available from Deep Blue's website for that price almost every day of the year if you apply one of their almost perpetual 40% discount codes, currently CYBER. And you don't have to wait weeks for it to be shipped.
boozedIt is a bit cheaper here as it seems Massdrop is offering this version with the bracelet, rather than the rubber strap. I am not big on bracelet, but might work for some who are.