Wow! - read this on their site! - Nice watch , but what is represents is so fickle !
https://www.detomaso-watches.com/uk/cat/index/sCategory/44
Can the relationship between DETOMASO and all those for whom our watches are made somehow be explained? Men and relationship issues - sounds difficult. Still, it works. Let's take a look at Argentina, where men's culture is made for export. Our namesake Alejandro De Tomaso was born here.
He was able to perfect the masculinity that was put into his cradle there, because Italy became his second home. A country where male culture is still cultivated: Cars, measuring oneself with others, emerging from the masses, the macho habitus. A country in which qualities such as pride, self-confidence and strength of character belong directly to the maturation process of a real man. No question: Men are made of time.
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This is DETOMASO's guiding principle, since the development into a real man plays a large role here at the home of our brand. Located in the centre of the Ruhr area, Germany (Germany's blue collar heartland), where hard work, an honest word and a handshake still have value, real male virtues are honoured. It is a place where a straight back is respected more than a sideways glance, where corners and rough edges still represent character, where the roots of industrial culture still lie. This is the proud home of DETOMASO watches.
Nowadays our home is cosmopolitan and multi-faceted, just like the modern man that DETOMASO represents. These men wear their masculinity confidently on the outside, purchase alternative products as a matter of course, and exude strength not just from a honed physique but also with an open mind. As a result, they never forget where they came from.
Men who work this way are not interested in hierarchies or corporate status, they are like-minded friends. At the pool table, in a bar, at a barbecue, in an engineering firm or in a workshop, they can be found anywhere that real men are at work, calmly embracing their masculinity. They are instantly recognisable: they sport a DETOMASO watch on their wrist.
DETOMASO distinguishes men from real men. DETOMASO - MARKS A MAN.
Joelf15Definitely sounds like it's "the watch for men who have issues with their masculinity, and need to reassure themselves making strong statements about it".
Seriously, wtf is that for a brand philosophy? Ridiculously funny and somehow entertaining to read.
TragiqueThink at some point it says "men who wear this watch grow more chest hair, thanks to the added cojonessness brought by this masculine tool"
Where did they miss the part about watches being jewelry, I wonder! :p
Joelf15I don't wish to state the obvious, but this sort of marketing targets a certain age group first, and potential watch-wearers second. For the most part, not us ;- )
Joelf15Guys guys guys... get a room and leave the comments under this post please. This page is for real men with thick beards, big cojones, who smell bad, fart loud and tap eachother in the back violently as closest form of contact and appreciation. You obviously don't fit that category and don't belong here. Maybe go comment on an Orient Bambino drop? :p