A little priceyfor the cost. I'd say Mass Drop is earning %50 margin (and if not fire the sales guy). However if you do get this for someone who is already an artist they will appreciate the gesture. The aesthetic is gorgeous and the quality of the water color pencils rival derwant brands. Don't get this for a hobbiest or someone you are trying to sleep with. They will not appreciate it. Profesionals will know how much you probably over paid and value the gesture.