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JLNoir
157
Aug 16, 2017
INVICTA watch with Glycine name. How to ruin a brand in one watch or less.
Virgule
343
Aug 16, 2017
JLNoirInvicta doesn't design or manufactures Glycine watches. They distribute them.
JLNoir
157
Aug 16, 2017
VirguleHow do you know what invicta has in mind for glycine in the future. They might distribute what they have and together put out 55mm monstrosities with huge msrp but selling it for pennies on the dollar. Only time will tell.
Virgule
343
Aug 17, 2017
JLNoirNo one knows but what is known is what Invicta and Glycine said on both sides regarding this acquisition which is basically what I paraphrased. Invicta didn't want to interfere in the design, image and brand's legacy, recognizing that would only poison their investment. They saw a real lackluster distribution system, especially in NA. On the other hand, Glycine accepted the acquisition on the terms of leading the design like it never happened and saw an opportunity to increase marketing and sales. While I hate Invicta watches, I have to admit they are everywhere and are successful in bringing their products to a wide array of markets.
So when I hear on an on about Glycine being bastardized by Invicta (especially regarding the logo change, which was implemented before the acquisition) I can't refrain from rolling my eyes. It's as if I would summarize Reasearch In Motion's (Blackberry) downfall as being caused by Fedex and UPS implementing poor design choices.
JLNoir
157
Aug 17, 2017
VirguleOk, fair enough. But you have to admit now that it's been announced the Invicta groups acquisition of Glycine has put a lot of people off from ever buying a Glycine now. If you don't believe me look at all the watch forums.
Virgule
343
Aug 17, 2017
JLNoirTotally
watchforu
3
Aug 17, 2017
JLNoirInvicta destroyed the brand not only by design but by selling with 80 % discount. It suggest that Glycie watches are worth nothing! I will never buy Glycine