BuckbrickYour comparison does not make any sense. Beats established their competitive market share on brand recognition and aesthetic over objective quality. People prefer GMK keys and aluminum cases because of the quality and typing experience.
Just because you don't understand something doesn't mean it doesn't make sense.
A_Penguini also complained about the high price.. but livingspeedbump and Zambumon made good points.
and your 100% correct beats is not comparable with this..i own a pair of beyerdynamic T5p most people don't even konw the brand let alone the high price of $900 it was a impuls buy hahah still you can't compare that german build quality with Beats hype branding.. still good quality doesn't have to be expensive "Audio-Technica ATH-M50x"