AkromiusThe SS Griffin is $20, and the KeySmart is about $20, and the Blackwash Scrambler is a little over $40 on BladeHQ right now, so you're getting about $85 of stuff for $50. If you went by MSRP, it's an even better deal. You could almost look at it like buying a Scrambler and getting the other two for free.
AkromiusThis is actually a decent deal assuming you need or want everything in the bundle.
The $50 kit includes the black handle Kershaw knife, black Keysmart and stainless Griffin pocket tool which all sell for between $20-25 each on Amazon. So you are getting about $65 worth of gear for $50.