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GonzoTGreat
756
Feb 22, 2015
I have a marketing question for Massdrop. This is not a question that needs to be answered urgently.
When browsing, this drop is just listed as one for the Lamy Vista Fountain Pen. However, there are many more items being offered with this drop. In fact, it's entirely possible (I think - don't hold me to this) that someone could participate in this drop and not even order the actual Vista fountain pen.
Why doesn't Massdrop list this (for those window shopping) as something like, "Lamy Vista Writing Instruments & Accessories"? Granted, such a title is a bit long, but I would imagine there are those who would love to get the other Vista tools being offered who don't even know they're available because they just see "Fountain Pen" in the title and don't think to click and read the description.
I also noticed this in the most recent Lamy 2000 Fountain Pen drop.
Cheers.
Not yet edited, but I'm sure I'll find some "Doh!" errors or better ways to phrase soon enough.
GonzoTGreatHey @GonzoTGreat -- Great suggestion about drop titles, we'll think on that. It's really a question of wanting to very clearly and accurately present the core product being offered, which is why we (almost) always show single pens on feature photos for drops offering many styles.
@Nyen already gave a solid response, but essentially every vendor has different policies about distribution and resale to, from, and in between territories. We'd love to be able to ship LAMY internationally, and we'll continue to look for ways that might be possible in the future.
BTW - It doesn't apply here now, but we just started shipping other international packages with DHL, which offers key upgrades including faster delivery times tracking info while in transit.
GonzoTGreat
756
Mar 6, 2015
JonasHeinemanHi @JonasHeineman,
How about something like "Lamy Vista Collection including Fountain Pen" (or is that too long)? In the pic, highlighting just the fountain pen or a "fan" of the different pens or some combo of that?
Each time you do a drop like this (recent L2k and this Vista drop), I'm sure there are people who might be interested in non-fountain pen writing implements, but simply don't know the drop includes them.
Figuring out some way to let folks know, when browsing the snapshots/captions would boost sales and enable more folks to take advantage of good deals. This is especially important if you have delivery restrictions and cannot send anything outside of CONUS.
Cheers.
ps. This post is not yet edited.
GonzoTGreatHey @GonzoTGreat -- Honestly, this is a tough one for us.
Title length is an issue, but so is the more cluttered page and complicated checkout options.
On the other side, we've run drops for some ballpoint and rollerball that haven't succeeded.
The community has grown a lot in the past few months, so maybe we could try doing something like a drop for "Pick 2" on Rollerball, Ballpoint, and Mechanical Pencil.
We'll keep trying, and this will become more likely as the community continues to grow.