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Actually they are not the same model. The link you gave was to 31MU97-B model. We are selling the 31MU97C-B.
The model we are selling is the 31MU97C-B which is a commercial grade monitor and carries a 3 year warranty Parts, Labor, and back-light. LG Website for reference http://www.lg.com/us/commercial/lcd-computer-monitors/lg-31MU97C-B
Amazon sells the 31MU97C-B model for $100 more than we do. Amazon website for reference http://www.amazon.com/LG-Electronics-31MU97C-B-31-Inch-LED-lit/dp/B00UK5ZYYW/ref=sr_1_1?s=electronics&ie=UTF8&qid=1439313567&sr=1-1&keywords=31MU97C-B
The 31MU97-B is the consumer grade monitor and only has a 1 year parts & labor warranty (no warranty on back-light) LG Website for reference http://www.lg.com/us/monitors/lg-31MU97-B-4k-ips-led-monitor
Amazon is selling the 31MU97-B for $1047.11 + $12.50 shipping based on the link that you gave us totaling $1059.61 which is more than the lowest drop point here and we are shipping for free.