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I just did a quick closet check and indeed all my wool, part wool or cashmere items all say (including my 100% merino sweater) "Professionally dry clean. Use fresh solvent. Do not press. Steam only." Some don't go into that much detail about fresh solvents.
Btw, in case it is relevant, none of these are intended to be athletic items (e.g. Icebreaker is intended for exercise). Doesn't mean they don't get used that way though... my 100% cashmer sweater is my all time favorite winter camping garment. Thank you Great Recession & Eddie Bauer.
I am super curious now as I can't think to why a clothing company would recommend the wrong method. And I am genuinely asking the question, not trying to be antagonistic. :-) Knowledge is a good thing. Thanks!
I wonder if that (the do/do not dry cleaning recommendation) is a difference between wool products created for exercise versus casual wear. I always wear a liner under my sweaters, so they probably get dry cleaned roughly once a year. I would imagine that Merino wool athletic wear would get washed all the time, so perhaps that's the difference? Maybe after 20 dry cleanings Merino really starts to breakdown.. ? Interesting stuff :-)