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This is not the first such occurrence, there are a lot of other such Massdrop-collaboration designed products offered here, in many categories (headphones, flashlights, outdoor equipment, etc.).
In the case of the Falcon, rather than acting as a vendor Massdrop is in effect the knife company, collaborating with Ferrum Forge for the design and contracting with WE for OEM production. Essentially that makes this a Massdrop produced knife, possibly the first :D
I love that Massdrop is taking a shot at production in the EDC knife market as they have been for a while with audio. Personally I've never felt that Massdrop offered much as simply a vendor of goods, of which there are several others that offer the same or slightly higher prices without convoluted shipping/handling/returns. What Massdrop excels at though is being a community platform. It's not perfect, but still brings the consumer much closer to the production process than it's competitors. I'd say Massdrop is rather unique in that respect, and I can think of no better use of their strengths to date than the Falcon drop.
Unsurprisingly, sometimes flame wars will happen, but the fact that they can even be allowed to flare, also is a testament to Massdrop's openness, minimal and light moderation, and general embracing of the enthusiast's community.
Sure, Massdrop will make me bankrupt and my kids will go to clown school, but by Jove, I am going to have a blast while they empty my pockets! 😂😜