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Many years ago when instant coffee was a new invention, it didn't sell well. The companies researched it and what came back was that it didn't taste good. They kept improving the taste and advertising the improved taste; but it still wasn't selling. Finally, a researcher put together two small baskets of groceries, identical with the exception that one had regular coffee and one had instant coffee. They got lots of people to look at the baskets and then describe the person buying them. What came back was that the instant coffee basket was a lazy woman (remember, this was in the homemaker days.) So, rather than advertise that the coffee tasted good; the ads subtly showed instant coffee being used by busy and efficient wives and moms. Instant coffee sales took off. The moral of the story is that people don't always admit (even to themselves) why they do things.
In addition to the bad ad copy, it's not even the MD logo anyway. It's just the word "Massdrop" written in a plain font, rather than the MD font. The team on this project is not quite ready for prime time; but they still sold a crapload of them anyway. So I guess, no harm, no foul. MD copywriter, if you work on an underwear drop, please don't tell me I can catch a glimpse of your logo every time I take a dump. In fact, just banish "a glimpse of the MD logo" from your vocabulary.