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Magiko
105
Feb 12, 2018
"When we approached Focal to create the Elex, our pricepoint was $699.99. This was impossible for them to accept, so we launched at $799.99. ...After much discussion, we are pleased to announce the addition of a $699.99 drop level! This means all participants (existing and new) in the drop will get the Elex for $699.99 instead of $799.99. The $699.99 drop point will be available for the remainder of this drop (next two days) but as of today, this is the only time Focal is comfortable with this drop level. "
Hey Will,
I'm glad to see that others will be able to pick up this re-opened drop, but can we talk about this^^ for a minute? Is Focal now okay with this price point in perpetuity? Other than a low serial number, the re-opening at the $699 drop level appears to negate the perceived value/bonus afforded to members who purchased the Elex before Jan 1st. Don't get me wrong, I'm glad those who want it have a shot at it and that MD is moving more product on something that was given a lot of time/work/thought/effort but it chafes those (myself included) who jumped on the first round. Feel free to share with the group, as I'm sure I'm not the only one who has this thought.
Jay_P
40
Feb 12, 2018
MagikoI am with you. Not that I am not looking forward to receiving the Elex (I really want to see those babies).... but this kind of ”inconsistency” may affect future purchase decisions of the potential buyers here.
MagikoHey Magiko, thanks for your post. In our conversations with Focal last year, we explained $699.99 was the correct price for the Elex, but that wasn't something we could agree on. Following the Elex Launch, we met with Focal at CES, showed them the results of the $699.99 price drop, and successfully convinced them that $699.99 is the correct price for the Elex.
At the time, two days was all we could get at $699.99, but because so many more folks joined at that new price, we were able to convince Focal to keep $699.99 for the future.
You joining in January has made it possible for the audiophile community at large to access this $699.99 pricepoint. Does that make your life better? Not really, it's the same situation for you individually, but because of your actions this product is available at the optimal price for all members of the Audiophile community.
One could look at this situation and think "well if people in the future are going to get the benefit, I'll wait for that the next time around", but it's easy to think that when you're in the future, and the outcome has gone this way. Going into that conversation at CES, I felt like it was a coin flip, 50/50 chance we'd be able to continue offering the Elex at $699, and given the number which we had sold up until that point (~330), the inability to sell at $699 for the future might have put the whole project at risk given our Minimum Order Quantity agreements.
We're working on ways to add value/excitement to a product's launch (testing out some basic perks on the Vital Chef's Knife we just announced, more exciting things in development), but in the meantime, know you helped make something possible for the audiophile community that couldn't have happened without you and everyone else who joined the Elex launch.
We have a huge appreciation for all of you who join launches. You take the greatest risk, and without you, none of this would be possible. We're working on some ways to recognize you for making this possible and I hope to be able to share more on that soon.
legobatman
93
Feb 13, 2018
WillThis and the Noble K10s... You guys are really good at finding these 'damned if you do, damned if you don't situations' =)
Keep up the good work! Can't wait to get these in my hands soon
Alexdre119
111
Feb 13, 2018
legobatmanDon’t jinx this drop! ;)
Magiko
105
Feb 13, 2018
WillThank you for clarifying, Will. I appreciate the thorough response, hopefully it answers questions that others have as well. Still pretty stoked for the drop to finalize and delivery to happen. Keep up posted on the potential recognition program. Something as simple as discount codes towards a future purchase might do the trick. Just my 2c
frivoflava29
147
Feb 13, 2018
MagikoReally a good point. When I paid for advanced shipping on one of my last purchases and MD couldn't fulfill it, they refunded the $10 I paid and gave me another $10 toward another purchase a couple weeks later. It was a small effort but definitely made me feel appreciated as a customer. Thanks MD!
rastus
1391
Feb 13, 2018
WillVD is tomorrow... something to show you care... MD signature color please... or emblem/badge, we are fine being MD branded! Offer it as an option for the second-rounders,, to defray the cost of ours;)
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Jay_P
40
Feb 13, 2018
MagikoThank you Magiko and Will for this conversation.
DenonFanboy
825
Feb 14, 2018
WillWithout you guys I wouldn‘t have gotten awesome affordable headphones like the 6XX, TH-X00 and soon to have Elex. Really appreciate the time and effort it takes to even get the ball rolling on projects like these and hope to see more!
DenonFanboyThanks man, you as well @Jay_P . These projects can be arduous but support from you and others in the community keeps us pushing for more.
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