Massdrop x Naked & Famous Ichiban Easy Guy Denimsearch
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Massdrop x Naked & Famous Ichiban Easy Guy Denim

Massdrop x Naked & Famous Ichiban Easy Guy Denim

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Japanese Selvage Denim in a Laid-Back Fit

Finding the perfect pair of jeans is no small task—but the Ichiban Easy Guy is here to make it easy. This pair features the same custom fabric as our debut Naked & Famous collaboration: 13.75-ounce sanforized selvage denim from the denim capital of the world, Okayama, Japan. It has a deep indigo color and a light slub, and because it’s rope dyed, it’ll fade faster into a unique pattern that reflects your use. Only this time, the jeans are cut in Naked & Famous’s most laid-back style. Fuller in the seat, hips, and thighs with a sharp taper from the knee to the hem, the Easy Guy makes for a more forgiving fit and a more comfortable break-in period. 

Note: This item is in stock and will ship within 1 business day with standard shipping. Your payment method will be charged 2 hours after joining. Cancellations are accepted until that time. The drop will launch and end each day to collect purchases.

At checkout, you’ll have your choice of size from 28 to 38. All sizes come in one length (32.5 inches), as is traditional with raw denim. 

The Magic of Rope Dyeing

Before the denim is woven, it’s rope-dyed: a process that involves repeatedly dipping a rope of cotton yarn into a series of indigo dye baths. Between dips, the yarn is exposed to the air and the absorbed indigo slowly oxidizes, turning the yarn blue. Because the yarn is never left in the bath long enough for the dye to penetrate to the core of the yarn, the outer circumference is dyed while the core remains white. With wash and wear, the denim will gradually shed layers of dye and slowly reveal the white core underneath. Combined with the weaving process, which happens on a traditional shuttle loom, this makes for an extraordinary depth of color and a handmade feel that can’t be mass-produced. 

Finishing Touches

Once the denim is ready, it makes its way from Okayama to the Naked & Famous factory in Montreal, where it’s cut and sewn into the finished pair of jeans you see here. Each pair is complete with a four-button fly, Kentucky-made YKK hardware, and a vegetable-tanned leather patch that’ll darken and develop an aged look as it’s exposed to the sun. The patch features the company’s 1950s pop art–inspired logo.

Sizing Info

To find your size, measure your best-fitting pair of jeans and compare the measurements against the sizing chart below. This sanforized selvage denim will experience a minimum shrinkage of 1 to 3 percent. While on paper the 32.5-inch inseam appears to be a shorter inseam, it caters to the same person who wears the longer inseams on other Naked & Famous jeans. This is because the rise on the Easy Guy is about 2 inches longer than on the Weird Guy, for example. When you wear the Easy Guy naturally on your waist, the crotch sits 2 inches lower. It gives you extra room, but the point from where you measure the inseam is lower. 


  • Massdrop x Naked & Famous
  • 13.75 oz selvage denim from Okayama, Japan
  • 100% cotton
  • Blue-line custom selvage ID
  • Rope-dyed deep indigo
  • Light slub
  • YKK hardware from Kentucky, USA
  • 4-button fly
  • Vegetable-tanned leather patch 
  • Easy Guy fit
  • 32.5 in (83 cm) inseam
  • Sanforized
  • Made in Montreal, Canada


All orders will be shipped by Massdrop.

Estimated ship date is Dec 18, 2018 PT.

Your payment method will be charged 2 hours after purchase. Cancellations are accepted until that time, after which the request will be submitted to vendors to deliver the best delivery time to members, making all sales final. Be sure to check the discussion page for updates.

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