solgoodguyI couldn't agree less, the ATs are doing a good job with their IEMS nowadays. They have literally gone pass the stigma that "more drivers = better sound quality", by taking 2 BA drivers and engineered it to sound superbly amazing in our ears. The discontinued IM02 was a perfect example of how they managed to win the hearts of consumers with amazing quality at a mid-level price point.
https://www.amazon.com/audio-technica-Balanced-armature-headphones-ATH-LS200/dp/B01M3SYFEW/ref=sr_1_1?ie=UTF8&qid=1506384683&sr=8-1&keywords=ath+ls200
These are also 2BA per side and they sound much richer than the Noble Xs. I think the big selling point of the Noble Xs were the brand image.