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Keihin
21
Feb 15, 2018
Love the size, blade profile, steel, and especially the axis lock. Two requests - offer it in Black G10, and stick with knife-maker branding (designer and/or Millit) and lose the retailer branding (i.e. Massdrop).
KennyS
138
Feb 16, 2018
KeihinMassdrop is a partner in the production of the knife though, I have no problem with them putting a small logo on the blade. They are obviously proud of the products they are offering, and we should support that (imho).
Xalorous
9
Feb 16, 2018
KeihinI agree with @KennyS. Massdrop was involved in the design, and the branding is attractive and subdued.
JonasHeineman
5987
Feb 16, 2018
KeihinRegarding black G-10, I posted about it in a few other places here but long story short: maybe soon but not on this run, we can't offer multiple colors and keep this price. If we are able to make more colors in the future, I'm sure black will be top of the list for options.
About the branding...we've thought long and hard about how to do this in a clean and consistent way. Some designers have their mark on the knife spine, which is pretty tough on a rounded spine. Others do it on the clip, which can be done well by a laser on flat surfaces but not curved. We think we're ahead of the curve in some respects in that we don't clutter the blade with alphabet soup model numbers, the type of bearing or opening mechanism, or in this case the steel type. We try to always put the designer's branding larger and milled on the handle (we didn't on Gent bc the FFKW guys wanted to keep that one clean). Millit is promoted heavily in the page copy, and we'll typically include the manufacturer on packaging.
I hear ya. I'm 'that guy' who's removed all the badging off every car I've owned. To me, that's a different story because you can still tell what make a car is by the grille, headlights, taillights, and general aesthetic, whereas knives are shaped by designers, and yeah - we are proud to be part of bringing their designs to life. Maybe some day, when everyone in the (knife) world instantly recognizes a Massdrop knife by its telltale pocket clip or colorway or something, we can strip the branding. I'd be thrilled, and I'm working hard to get us to that level. In a way, I see this as a compliment more than a complaint - you'll never see a CRKT, Kershaw, Spyderco, etc without branding on the blade the way you might see that on a custom or midtech. If we're drawing comparisons to the latter instead of the formers, then I guess we're doing something right.
All that being said, you're not the first to ask about it and I'm sure you won't be the last, so we'll our internal conversation going about how to make knives that look clean while still keep our business and branding heading in the direction it needs to so we can continue bringing more collaborations like this to the community. Thanks for letting us know, it is appreciated. If you have suggestions about how it could be done better, as opposed to removed completely, we're all ears.
awk
1600
Feb 16, 2018
JonasHeinemanI like the way you've done it on this one:
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The regular Massdrop logo has always seemed incongruent to me. It's just the word "Massdrop" written in brush script which makes me think of retro handmade signs and/or obsolete "Web 2.0" companies. It looks odd on a pocket knife, or electronics, or gear in general. Maybe "Massdrop made" should be a distinct branding with a more technical/functional look. That's kinda my issue with it.
JonasHeineman
5987
Feb 16, 2018
awkThat's really nice to hear, I'm glad you think it's an improvement. Thanks for the specific feedback on the change!
Neji
156
Feb 17, 2018
JonasHeinemanI really like this Massdrop logo, also.
Demon13
0
Feb 18, 2018
JonasHeinemanThe branding on the gent is perfect in my opinion small and out of the way gives it a clean look
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