There Are Pandas, and Then There Are Pandas.
And this isn't either of them! The Pandas we're talking about here, are watches, not bears. And what got me thinking about them (again) was a link posted this morning by @cm.rook who pointed a few of us to the very attractive (and not terribly priced) Yema "Rallygraph" Panda which, in it's most traditional arrangement, looks like the one on the left, but can also be had in the version on the right: The model on the left is a true Panda, while the model on the right is called a reverse Panda. The reason for that distinction is clear--Panda bears, only come in the first arrangement. Now at this point, everyone should be thinking about the most well-know Panda, The Rolex Panda, which is actually a Daytona, and among Rolex Daytonas, the most famous of which is the Paul Newman Daytona, which was famous first, because it was Paul's, and second because it sold at auction for $17.8 million (US Dollars). The story of that auction is well-known so I'll only...
Nov 8, 2019
About the branding...we've thought long and hard about how to do this in a clean and consistent way. Some designers have their mark on the knife spine, which is pretty tough on a rounded spine. Others do it on the clip, which can be done well by a laser on flat surfaces but not curved. We think we're ahead of the curve in some respects in that we don't clutter the blade with alphabet soup model numbers, the type of bearing or opening mechanism, or in this case the steel type. We try to always put the designer's branding larger and milled on the handle (we didn't on Gent bc the FFKW guys wanted to keep that one clean). Millit is promoted heavily in the page copy, and we'll typically include the manufacturer on packaging.
I hear ya. I'm 'that guy' who's removed all the badging off every car I've owned. To me, that's a different story because you can still tell what make a car is by the grille, headlights, taillights, and general aesthetic, whereas knives are shaped by designers, and yeah - we are proud to be part of bringing their designs to life. Maybe some day, when everyone in the (knife) world instantly recognizes a Massdrop knife by its telltale pocket clip or colorway or something, we can strip the branding. I'd be thrilled, and I'm working hard to get us to that level. In a way, I see this as a compliment more than a complaint - you'll never see a CRKT, Kershaw, Spyderco, etc without branding on the blade the way you might see that on a custom or midtech. If we're drawing comparisons to the latter instead of the formers, then I guess we're doing something right.
All that being said, you're not the first to ask about it and I'm sure you won't be the last, so we'll our internal conversation going about how to make knives that look clean while still keep our business and branding heading in the direction it needs to so we can continue bringing more collaborations like this to the community. Thanks for letting us know, it is appreciated. If you have suggestions about how it could be done better, as opposed to removed completely, we're all ears.
The regular Massdrop logo has always seemed incongruent to me. It's just the word "Massdrop" written in brush script which makes me think of retro handmade signs and/or obsolete "Web 2.0" companies. It looks odd on a pocket knife, or electronics, or gear in general. Maybe "Massdrop made" should be a distinct branding with a more technical/functional look. That's kinda my issue with it.