At 3' length doesn't seem like that good of a deal. Also I've read a lot of comments on monoprice's site about frayed ends. I went with another site (I won't mention the site but it will probably be right after monoprice if you search for it) and it's an apple certified 6' cable. But the big complaint with that one is the connector is big. Not a problem with my case but I've had no issues with fraying with that one
BigSkyGuyWell since tater_tot said it below, it's indeed amazon's "basics" line of generic cables. Can't vouch for ipad but it works with iphone 5s and ios7