I think I paid $65 for this a year ago locally and still feel like it was a great deal. My 40lb standard poodle doesn't mind wearing the size medium at all and regularly caries her own food, toiletries, and jackets/boots on our hikes. We've been through some rough scrambles and the pack is holding up fine. The lift handle is great for those times when the pup needs a bit of a boost over a boulder.