Sugar_FreeMSRP is gone, they started at 499 and now they start at 550and as much as 600. MSRP had a short window of availability. Referring to the 2070 that is. Best bet right now is a 1070 1080 or 1080ti used mining card for 100-300 bucks off Ebay. Otherwise buy a 20 series while on sale, like I said the prices of 20series is on the rise allready and all those old mining cards are dirt cheap and should be as good as new.
IsaaruPfft! Screw the RTX cards! The prices of the GTX cards are below MSRP now and they perform better than the RTX cards when you compare price to performance ratio.
If you're a gamer, wait for the GTX 2070 so you can buy a card at MSRP.