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Rustico Miner's Mug & Beer Journal Bundle
Rustico Miner's Mug & Beer Journal Bundle
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We’re thrilled to present our newest Rustico Miner's Mug. At 8 ounces, it’s light and small enough to always carry with you. Beer cozies are a critical piece of nearly any enthusiast's kit, whether you’re posting on IG, padding out your EDC for those treks to the coffee shop where you pretend to look for a job or write a novel no one wants to read. So why doesn't everyone own or use a beer cozy?
Look and Feel: The leather evokes a rich feeling of a less complicated era. I've frequently heard that they look and feel like you're inside a J. Peterman catalog.
Price: Typically, beer cozies cost between $90 and $140. For those of you who have and use your beer cozy, the cost is usually worth it, despite the downsides (look, feel, dead animal skin). But for any of you who haven't tried it out, the cost can seem unnecessarily high for what seems like a super simple item, and one that often is thought of only as a utility piece.
The Benefit Isn't Obvious: The most common use case for a beer cozy is that it is a just-in-case item—like if you get caught in a bar without a cup, this light, packable cup will protect you just enough so you can get just enough alcohol to smother your existential angst. Alcoholics often use a mason jar as a warm-up piece, and then stow it away for the rest of their drunk. But there are a multitude of other uses . . .
Well, we heard you, so we worked with the top AliExpress vendor to make a custom mason jar that addresses these issues. Then, the leather is made in the highest-quality factory with a design and fit that makes this an unbeatable all-around piece. We'll go into production as soon as the drop ends with delivery in Summer.
Assuming you're serious, let's dive into this.
"At 8 ounces, it’s light and small enough to always carry with you."
How is carrying around a *glass jar* at all practical? If I wanted a "just in case" cup, I'd carry something even lighter and more practical, like this collapsible cup with a lid: https://www.amazon.com/ME-FAN-Collapsible-Travel-Cup-Expandable/dp/B07545HPT2/ref=sr_1_4?ie=UTF8&qid=1519780639&sr=8-4&keywords=collapsible+cup&dpID=51Y5jRZmDsL&preST=_SY300_QL70_&dpSrc=srch
"padding out your EDC for those treks to the coffee shop where you pretend to look for a job or write a novel no one wants to read."
I'm pretty sure coffee shops have their own cups. Why would you bring your own glass beer cup to a coffee shop? And if you're looking for a job, why would you be spending this much on the most hipster cup I've ever seen?
"The leather evokes a rich feeling of a less complicated era."
A less complicated era, where if someone were to own this, they probably would have had the skills to make it themselves.
"Typically, beer cozies cost between $90 and $140."
lol wat. Almost every beer cozy I've ever seen is one of these cheap neoprene cozies that'll run you anywhere between $5 to $20. Hell, some sports stadiums or companies give out branded cozies for free. You can get them in a ton of colors and styles: https://www.amazon.com/QualityPerfection-Keychain-Collapsible-Insulator-Turquoise/dp/B01MRD00XU/ref=sr_1_10?ie=UTF8&qid=1519780296&sr=8-10&keywords=beer+cozy
If you were REALLY compelled to get a leather beer cozy, you could snag four of them with the mason jars included for like 60 bucks right here with a incredibly similar design:
A brief search of products very similar or practically identical to this shows that, yeah, as you say later, your product seems unnecessarily high, as the average price runs from 20 to 60 dollars, sometimes for entire sets of them. But to be fair, they didn't seem like a very popular item, likely due to how impractical they are.
"the cost is usually worth it, despite the downsides (look, feel, dead animal skin)."
I'm not sure what you're arguing here. That despite the downsides of your product being made of leather, it somehow doesn't look or feel good, but you should pay a ridiculous amount of money for it anyway? Is the look and feel of leather a downside?Moreover, it's hard to call it a downside when Rustico's entire business model depends on dozens and dozens of leather products. Maybe figure out who your target audience is for this product and cater specifically to them, rather than making a leather product, then calling attention to the fact it's "dead animal skin".
"But for any of you who haven't tried it out, the cost can seem unnecessarily high for what seems like a super simple item, and one that often is thought of only as a utility piece."
First of all, I don't think anyone is thinking about beer cozies all that often. And as previously noted, beer cozies /are/ a super simple item, and the cost of your product is ridiculously high for a mason jar I can get for less than $1, and a hunk of leather I could slap together myself with a knife, an awl, catgut, and a couple of rivet snaps. By the way, is the leather removable from the mason jar? If it is, how does it fit the jar securely without slipping? Because in my experience, leather tends to stretch over time. If it's glued to the jar, then have fun hand-washing the cup, as it's no longer dishwasher safe.
"The Benefit Isn't Obvious"
"The most common use case for a beer cozy is that it is a just-in-case item—like if you get caught in a bar without a cup"
What bars are you frequenting that don't have their own glasses, plenty of them, chilled for your beer drinking pleasure without the need of a beer cozy?
"this light, packable cup will protect you just enough so you can get just enough alcohol to smother your existential angst."
What you're describing is called a flask, and they're still cheaper than this product.
"Alcoholics often use a mason jar as a warm-up piece, and then stow it away for the rest of their drunk. But there are a multitude of other uses . . ."
Are you sure you're not drunk right now? I've known a lot of alcoholics in my lifetime, literally none of them pregame in a mason jar, because pregaming isn't really a thing when you're an alcoholic. You tend to just drink all the time. But yes, I'm sure there are plenty of uses for a handled cup other than pregaming. It's also pretty cool to glorify the product as the choice of alcoholics, because alcoholism is awesome. Maybe stick with the "drink responsibly" tagline or something, as opposed to "Our product is a great way to fire up the alcoholism for the evening, give it a shot, why don't you!" A lot of folks you're talking about seek treatment or want treatment for that sort of thing, but hey, sure, call it out as something that needs an accessory.
"We'll go into production as soon as the drop ends with delivery in Summer."
So this isn't already an established product? $20 would seem to be a reasonable price. I still wouldn't buy it, but I wouldn't take the time to tell you why your asking price is hilarious and unrealistic. Good luck, I guess.
Overpriced, bulky for what its declared purpose is, highly breakable, redundant for almost anywhere you'd take it, and the marketing with the crack about alcoholism is about as gross as it gets.
Thank you for your interest in the Rustico Miner's Mug & Beer Journal Bundle. We would like to thank you for your purchase by letting your friends know how great a lifestyle choice our cup can be for the cupless.
Oh thank god, you weren't serious. Still, it was fun to write.
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