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65 requests
Product Description
Ten years ago, SAXX Underwear Co. set out to make the ultimate underwear—a base layer that’s supremely comfortable and easy to move in. The SAXX Force series gives compression where you need it by targeting specific muscle groups to shorten recovery time and reduce chances of injury when running or training Read More
Open Letter to Saxx:
I really like the long johns, and I like the several pairs of Saxx undies I have.
But for the love of dog, could you please restrain yourselves with the name? I understand - you're proud of the company, you gotta build a brand, etc.
I just really don't need "SAXX" scribbled all over my underwear. I don't wear logo-ed clothing, ever. I cut the tags off of jeans. I refuse to advertise on my body. I put up with it on your undies, because of the substantially curtailed audience. But when trying on the long johns just now, my thought was "I *just saw* your logo on the waist band. Did you think I was going to forget it before I got to the right leg?"
That's just so very unnecessary. I'm not going to ask you not to logo the waistband; that's probably a bridge way too far. But is it too much to ask for the option of a simple, plain, black long john without the random banner ad on the leg?
j.a.lI 100% agree with you. I don't like the big brand name on underwear, but it seems to be industry standard and I doubt we'd find a company who would buck the trend. But the logo on the leg is just too much.