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I really like the long johns, and I like the several pairs of Saxx undies I have.
But for the love of dog, could you please restrain yourselves with the name? I understand - you're proud of the company, you gotta build a brand, etc.
I just really don't need "SAXX" scribbled all over my underwear. I don't wear logo-ed clothing, ever. I cut the tags off of jeans. I refuse to advertise on my body. I put up with it on your undies, because of the substantially curtailed audience. But when trying on the long johns just now, my thought was "I *just saw* your logo on the waist band. Did you think I was going to forget it before I got to the right leg?"
That's just so very unnecessary. I'm not going to ask you not to logo the waistband; that's probably a bridge way too far. But is it too much to ask for the option of a simple, plain, black long john without the random banner ad on the leg?