GalaGala, it's awesome. Flatter gets your fabric smooth, flat, and wrinkle free without the crispness or flaking of starch. It smells SOOOO good, too. You can just spray it on linens or fabric to freshen them up, and I often use it as a wrinkle releaser spray, too. Generation Q magazine did a test of a bunch of starches and starch alternatives, and declared Flatter their winner. It was also the only starch/starch alternative that didn't stain any fabric. I'd love for anyone else to describe their experiences with Flatter ( or Soak or Handmaid) here.