How do you feel about customized luxury timepieces?
Bamford has been offering customized watches for a while now, and more recently, the work they do was legitimized and qualified by Zenith, and last month Tag. This brings me to the question as stated, how do you feel about customized watches.
Bamford will take virtually any watch and customize it to the owners wishes. All indicators point to them doing very nice (and expensive) work, ranging from Titanium coatings to customized dials and crazy lume work (Hello Mickey and Snoopy!) They've also done special collaborations with various art studios and designers in making limited edition models. I have to say however that I am still not a fan. Granted, my tendencies have mellowed and like things just clean and simple for the most part. Furthermore, unless we are talking Zenith or Tag, any other watch will still be returned as unserviceable for voiding of warranty by the factory. Considering how pricey the work is though (We're talking thousands of dollars in addition to the donor watch), maybe this is of little concern. In the end though, it's still a "Frankenwatch", all be it a very expensive one. A dear friend who races cars, and is a terribly good mechanic told me that if you want a race car, buy a race, but don't mod a street car to become one. In the end it will be more headache and expensive taking the later route. (I used to have cars modified... A lot).
All that said, does this really do anything for the advancement of Horology, or is it another money grab, especially for brands that command less market share than others? Am I just helping them even more by talking about it?? Thoughts?
Cheers and Happy Monday (To those of us not on Monday, Happy Tuesday!)