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Vintage1982Benz
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Feb 9, 2018
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This Hodinkee read reminded me of our conversation of value here, and what a brand needs to do to separate themselves in this sort of "entry level" arena.
"In the last half decade, I’d venture to say that the most interesting watch category is that below $1,000. Let’s face it, above that price level on up to the true luxury brands, quality tends to be consistently high and the value and “worth” of a watch becomes a little more abstract, often getting defined by murkier criteria like “brand reputation,” “resale value” and “prestige.” But those watches competing below a grand have to work a little harder to set themselves apart. It wasn’t so long ago that, besides a few Swiss Army watches and a lot of Seikos, this price range usually meant cookie-cutter designs, poor timekeeping and scratchy crowns. Now Pinion is competing with Halios, Unimatic, Baltic and Autodromo, all compelling options. "
https://www.hodinkee.com/articles/pinion-atom-value-proposition?mc_cid=3fb821c61c&mc_eid=7ca64e2f50
Feb 9, 2018
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