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Fairdinkum2
1584
Feb 19, 2018
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Who needs a watch these days? I have a smart phone. What I want is a fashion statement that tells the time too. Explore the micro brands out there and you will find statements for pretty much any taste. I've probably worked my way through the following list - https://watchbandit.com/watch-brands/ - at least a dozen times, looking for products that speaks to me.
Not sure I can adequately address quality of micro brands, but I certainly research movements, feedback from other aficionados like you , watch review sites (like www.wornandwound.com) and how strong the warranty is, before I put down hard earned cash. I feel that research, while not a guarantor of a good purchase, helps get the best value and some degree of confidence. Based on running my own comps, it seems that some micro brands are setting prices - sometimes hundreds of dollars - beyond what other brands with similar platforms are offering.
Micro brands have come and gone. I agree with the Rolex analogy. Quality will keep some brands afloat and growing, while others fail. Regardless of how fashion plays a role in selecting a micro brand, if the product ceases to tell time, you won't be wearing it on your wrist.
honeybee
283
Feb 20, 2018
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Fairdinkum2"Micro brands have come and gone." I agree with that. Which is why I hesitate when I buy from some brand that I never heard of. I also agree the purpose of a watch these days is mainly to demonstrate fashion status, elegance and style. Hence brands like Rolex are so ppopular.
What would be some of the qualities you would look for when buying a micro brand watch? What needs to stand out for you to be interested?
What would be some of the qualities you would look for when buying a micro brand watch? What needs to stand out for you to be interested?
Fairdinkum2
1584
Feb 20, 2018
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honeybeeI think this is a very personal decision, since it's so tied in to fashion sense. I've always been a fan of automatic movements. I find it hard to part with hundreds of dollars for some micro watch brands offering quartz movements, when I can buy an automatic - often Swiss or high end Miyota - for less. Personally, I'd be pretty unlikely to plonk down the thousands of dollars some micro brands are asking when I could purchase a respected brand - say Tudor, for example - for similar money. I'm also unlikely to spend $500 or more on a watch brand selling a Seiko NH35 movement when I know I can get it in another brand for so much less. This is no knock on the NH35. I have at least one watch with this tried and tested movement. So for me, does it fill a gap in my collection (I purchased two retro style watches recently and a diver with a bronze bezel)? Does it have a movement I have faith in? Is it a limited edition? When I do the comps with other brands, is it competitively priced? Is my payment going to be secure? Is the warranty in writing? Yeah, that would cover it.
BlacklistWatches
16
Feb 20, 2018
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Fairdinkum2I agree, the market is flooded with microbrands. Many have come and gone, and many more will come and go. I started Blacklist back in 2013 right before the big microbrand boom and If I could do it over, I would have produced models differently and poised myself to aim towards the mass market over micro. Not to say I don't think there is a place for micros. At least micros that can survive longer than one KS campaign or a couple of years. If I am being completely honest, I think the supply of micros (ex: the amount of new brands popping up every day) far exceeds the demand (ex: the target microbrand market) There are new brands popping up every day, and although, I think there are new people entering the microbrand target market, I don't think its at a high enough multiple to support the new brands. Considering to do this as a fulltime job with no other income, you need to sell 500-1000pcs a year at the very least, depending on pricing and margins. (Which, might I add that are increasingly slim with all the new brands doing this as a hobby and that end up barely breaking even) Back to the point, there are alot of good micros out there, lots of great owners and passionate people behind these brands. Just have to find them, which is half the fun. At the end of the day, it all boils down to what YOU want to wear. Do you want to wear the same seiko turtle as 10,000 other people, maybe, maybe not.
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