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Microbrand Watches

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Hi Everyone,
I'm a Seiko and Victorinox fan. Most of my watches are from either brands. I notice there are many (micro) brands that came into the watch market over the last few years, such as the one below which I stumbled onto today.
What are your thoughts on micro-brands?
Would you buy a watch from a company that does not have a background/heritage to it?
Have a nice day!
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Rp_Mcmurphy
7
Jul 16, 2018
I find the micro brands extremely refreshing. Of course depending on the brand, one can get a lot for the money. It’s unfortunate that many do limited runs with pre-orders but not all. Creating watches is a passion for these guys and not as easy as one might suspect. I hope this trend continues. Eta is really missing out on a great opportunity in my opinion.
notech47
2
Jul 5, 2018
New models from existing and new microbrands are always on my radar. I like them for attention to detail, more creative designs, new materials and new ways of doing business. Recently I received a made to order (case finish, face, case back, hands and strap) watch where the brand gives you numerous options. The watch arrived in one week from day of order, from Hong Kong to the west coast of the US. This business model shows that finished goods inventory can be drastically reduced by using this technique. Microbrands and ordering watches via the internet is the future of the watch industry, imo.
Waldhoff
294
May 23, 2018
Here is my own microbrand, the Waldhoff Multimatic, powered by a Miyota 9100 movement with power reserve indicator; Sapphire crystal, diamond-cut hands, multi-layer metallic dial.
https://www.indiegogo.com/projects/made-in-germany-luxury-watches/x/17062482#/
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Mediocre
17
Apr 20, 2018
I think micro brands are healthy for the industry for a multitude of reasons. For me they started as "starter watches" while I learned what I liked. Some eventually worked their way into my favorites rotation. The brands I still own are Halios, Helson, Melbourne, and Lew and Huey. L&H has ceased as a brand now, but I have considered additional acquisitions from the other 3 recently. T
Slim_Artist
7
Mar 21, 2018
I love Xeric Watches. Love their unique Faces.
rbuch13
12
Mar 16, 2018
i just received my marc and sons professional (diver). paid 300$...feels WAAAY nice! i'm a big fan of good micro brands.
arislan
1380
Feb 27, 2018
I'm a big fan of Steinhart. Lots of options under $500 and I have 4 different models from their line-up and can see more in the future.
Also have various one off for specific models in other micros like Mercer, Squale, Aevig, etc.
Some micros are really good value for money. Decent movements, good fit and finish and splendid customer support. But you'll have to research to find out.
honeybee
283
Feb 25, 2018
My first discussion post on MD for debate. Thanks guys for the effort!
jonasstenstrom
4
Feb 23, 2018
Definitely. I’d love to have something that noone else around me has. I’ve been eyeballing the Hamtun H1 for a while. The only drawback is the 5 month waiting time from pre-order to predicted shipping.
WatchWearer
Mar 4, 2018
jonasstenstromThe Hamtun Neon is worthy as well! I just reviewed it and I like it.
jonasstenstrom
4
Mar 4, 2018
WatchWearerIt looks awesome. The only drawback for me is the material. I need a titanium watch due to nickel allergy.
whut
10
Feb 23, 2018
Dunno, I stopped spending money on "throw away" fashion watches....
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