If watches were fonts, this one would be a Futura Bold. Geometric, aesthetic, and damn near perfect, the MODUCO watch makes a strong statement thanks to its thick, dominant bezel that takes inspiration from an unlikely source… raw industrial piping!
The Swiss-made, American-designed MODUCO was designed to represent the duality of city life. Simple yet bold, raw but sophisticated. The watch’s body is dominated by a cylindrical pipe-shaped structure that cuts through the body of the watch, extruding out of the top as well as the bottom. Like a bold character, it guides one’s attention to the watch itself, and then to the time within it. That circle and the way it cuts through the watch becomes a strong symbol of the watch itself. Look at the watch face and you even see the markings and Roman numerals following the same bold, extruded trend. They’re simple, yet striking.
You can be, like, the facilitator of discourse.
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