I came across this article by Dan Henry https://danhenrywatches.com/blogs/journal/the-b-side-of-baselworld
I‘d like to start a discussion regarding the quote below that appears in the article.
“Chinese cases and dials arrive in Switzerland by the ton, and are assembled with Swiss movements – this way the final pieces receive the “Swiss Made” stamp.”
I know the Swiss Watch content rules allow some foreign parts and I know this is a very controversial topic. I personally don’t have an issue with foreign parts in Swiss watches as long as the companies are being transparent. When you look into this topic the companies are very evasive especially concerning Chinese parts. It makes me wonder what am I paying for?
I own my own manufacturing company and we specialize in making custom electronics for commercial and industrial companies in the US and Europe. We know the country of origin for every single one of our parts and would gladly hand this information to our clients.
The Swiss Watch industry knows exactly which of their parts are sourced from outside of Switzerland. Why haven’t customers demanded they publicly share this information?
Aren’t the top tier brands worried that there will be irreparable harm to the “Swiss Made” brand?