Apr 19, 2018

ROUE watch - SSD seconds sub-dial.

My name is Alex Iervolino. I began ROUE watch project two years ago, begging sales in September 2017. I worked in finance for over 20 years while spent my free time collecting design creations from German Braun radios to mid-century Scandinavian furniture and classic cars. I decided to take this passion for aesthetics one step further and create something new. I began by designing my own furniture and later progressed to timepieces. 
Massdrop cordially invited me to show my brand in four different campaigns for each of my models. Begging with the CHR - chronograph, we also ran the HDS - Hands, CAL - calendar and finally the SSD seconds sub-dial. The SSD is our 1960s racing style watch with its design based on old hands chronometers from that era. Don’t hesitate to make questions, comments or suggestions.


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