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Watch Second Sweeps

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Hello!
I have a question. General opinion piece kind of thing, for the community at large.

Many people care about the sweep of the second hand of their watch.
Many people like to find watches on Massdrop, but don't necessarily know what it will look like when the watch is in their hands, ticking.

It would seem to me that Massdrop would more readily convince potential buyers to commit to a drop if they could provide a visualisation of how the hands move, for a particular watch.

My proposal: A 3-5 second .gif which displays the sweep of the second hand, and perhaps a timelapse video that shows the transition of day-date, or GMT hands, or other such features.

My question: What are your thoughts on this idea, and do you think it would be an effective marketing tool?

Thanks much.
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RobAtPace
88
May 1, 2018
GIF wouldn't capture movement of second hand smoothly... Typically GIF files are stop movement and skip frames. Most watches have extensive YouTube reviews.
Any additional info would be welcomed. I know they make little promo videos for a number of their collaboration products, a 30 second video of a watch highlighting various features would be appreciated.
Gnomon does it for many of their watches, so much so that I have this little piano bit memorized.
https://www.youtube.com/watch?v=TygHziTnSyE
XenoMuse
121
Apr 23, 2018
Vintage1982BenzThanks for the link! I feel like massdrop sources a large number of fairly niche watches that I would think unlikely to have been filmed as such by a third party. I realise many of the movements are standard, mass produced workhorses, but I think massdrop would be able to do a little bit more work in the prepwork they already do in photographing (videoing, perhaps?) items prior to a drop that they could do a little something more in advance.
PetrosD
3702
Apr 22, 2018
I think that any supplemental information that helps a buyer make an informed decision would be welcome. I'm not sure that a gif would truly represent the sweep of a seconds hand, and retiring the of the movement should let a buyer know what to expect.
Still, a video and additional pictures of the watch, showing case back, views of the lug shape and curvature would all be important information when making a purchasing decision. I think your idea has much merit, as purchasing via the Internet without benefit of seeing a watch fully can lead to regretted purchases.
XenoMuse
121
Apr 23, 2018
PetrosDI think it is possible to compose gifs to encode appropriate framerate information so that playback will run at an appropriate fps, and it would be a more efficient file storage medium than hosting video. My intent in the suggestion is the same, however, regardless of format.
Thanks for the thoughts, I definitely agree as far as getting more information to the customer.
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