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Happy hump day peeps! Nodus Retrospect on a noomoon strap.
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Cloaca
1906
Jun 14, 2018
Brasport is Swedish, not Swiss, but Noomoon is a Swiss subsidiary of theirs. At least that is how I understand this article from Wired:
https://www.wired.com/2016/12/labb-clever-watch-strap-inspired-lego-bricks/
LABB Is a Clever Watch Strap Inspired by Lego Bricks
MINIMALISM, TO MANY people, means all-white, sleek edges, no seams. The LABB watch band isn’t that. Its straps feature an intricate lattice, the details of which are designed to a tolerance of just 0.05 millimeters. Its function, however, embodies a minimalist ethos.
The silicone LABB band is devoid of features and affordances traditionally found on watch straps—most notably a buckle or a clasp. “The question was, how much could we remove from a watch band in material quantity, and component count, and still be left with something effortless in use?” says industrial designer Benjamin Hubert, whose studio, Layer, designed the LABB. The answer: Opposing straps whose complementary lattices interlock like Lego bricks, allowing each to fasten quickly and securely to the other.
Hubert’s studio devised the LABB (short for loopless and buckleless band) for Noomoon, a young Swiss design brand. Noomoon belongs to Brasport, a Swedish heritage line in its 70th year producing watchbands. Those come in expensive leathers and are assembled by craftsmen. Noomoon was founded to service a slightly different clientele: smartwatch wearers. As Noomoon sees it, because devices like the Apple Watch are essentially small computers, its users likely need to put them on and take them off at a high frequency. LABB's closure system not only snaps together quickly and securely, removal it is also a cinch.
As of this writing, Noomoon’s Kickstarter campaign for LABB has already doubled its goal. Early bird bands cost $47(retail price is $77) until December 12.
314BJ
Jun 16, 2018
CloacaSilly to only make them for Apple watches. That's how you know the makers don't really understand the watch market. They could be doing six figure volumes in a year by making them for all watch types.
Cloaca
1906
Jun 14, 2018
I want one ... two of those straps, and I'm going crazy trying to decide which colors to pick. Do I get a color that will only go well with one watch, but fit it perfectly, or go for something more versatile? I'd like to do the two color trick. White and black? Green and white? Since it's fluoroelastomer it makes sense to prioritize divers and waterproof watches, I suppose.
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cshores88
1
Jun 18, 2018
CloacaCan you please tell me what brand that is or what you call those straps?
Cloaca
1906
Jun 19, 2018
Cloaca
1906
Jun 14, 2018
I eagerly looked up Brasport, the maker of Noomoon straps, to see what kind of wild bras they make. Are they made out of fluoroelastomer? Are the straps fumble-free and quick release like the watch straps so they can be quickly removed in the dark. Alas, Brasport seems to be a Swiss OEM watch strap maker, having nothing to do with bras.


https://www.youtube.com/watch?v=JAJGhZY8WOc
Cloaca
1906
Jun 14, 2018
As expected, Jimmy is on the cutting edge of new strap technology.
kpjimmy
12656
Jun 14, 2018
CloacaYep made of fluoroelastomer.
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