Click to view our Accessibility Statement or contact us with accessibility-related questions

Movado to acquire MVNT

more_vert
https://www.forbes.com/sites/robertanaas/2018/08/16/movado-group-to-acquire-mvmt-lifestyle-watch-and-accessories-brand/amp/

..
..
copy paste the link , I cannot get it to hyperlink
..

We harp on the quality of the watches but the margins are crazy high and they've done a brilliant job w social media marketing enough so that the founders are cashing out. Which is usually the point in business , get successful enough to own the market or beat up on competitors enough that they or someone else buys you. So applause for the mvnt brand but I'm not all that excited about modern Movado [vintage is different especially Movado Zenith....they could have been great...]
It's a decent sized acquisition by a major brand in this space.
The other brands may be watching to see how much of a return they realize and if successful we may see other Swiss brands looking to own some micros in other markets too
5
8
remove_red_eye
209

search
close
Nster101
114
Aug 20, 2018
You can actually find some of their watches on AliExpress for less than $10. They are just glorified dropshippers
Danbo_de_Piano
965
Aug 20, 2018
Nster101perhaps but that's not why they were purchased/sold. they have proven themselves saavy and have a track record of success in a difficult new market, they are brilliant marketing , brand positioning, brand awareness, market penetration , etc - machine-- they were not sought for their manufacturing prowess or for their innovative and progressive award winning design. the old brands, need that kind of thinking and talent, movado is just slightly upmarket for the most part so this may help them with reaching new customers that frankly didn't even have movado on their radar.
BF_Hammer
717
Aug 20, 2018
This would be the equivalent of Dollar Shave Club selling to Gillette. Except I think Dollar Shave Club razors give more value than MVMT watches.
Cloaca
1906
Aug 19, 2018
Nine figures for an Instagram page? This is crazy.
Next thing you know someone at MVMT will turn out to have used the n-word on Twitter in high school, and the company will be kicked off of their social media sharecropping sites and the brand's value will drop to zero.
Cloaca
1906
Aug 19, 2018
Whoops, corrected. 😅
Waldhoff
294
Aug 19, 2018
I can't see how this will go well over the long term. MVMT is a fashion brand where sales are driven by marketing and messaging on social media, not because the products are good. In fact, they are low end, Made in China produces for as low as $15 a piece, and marketed at $200+. I can't see how this will go on for ever. My guess is that Movado will make a loss on the acquisition, because MVMT was built on marketing, not on design or quality or value.
Danbo_de_Piano
965
Aug 20, 2018
Waldhoffyou stated exactly why they were purchased in your reason it might fail, and i'd say , it's that reason it could likely success, they are a marketing machine, not a 'watch manufacturer' , as such they could do what they did w garbage watches with just about anything, other watches sunglasses, pens, you name it, etc, and it would be worth it, Movado is buying the talent and ability to penetrate that market , not their watch designs. good points you made though but once you separate our appreciation for good watches from the discussion, the business reason and potential ROI is become much more apparent.
PRODUCTS YOU MAY LIKE
Trending Posts in More Community Picks