The irony here is that this thing is equal parts frivolous and excessively frugal. I mean, it is designed to get every drop of product out of a tube, but it has a price point at least 10 - 20x what a excessively frugal person would pay for such a thing. It almost cancels itself out of its intended market in both directions - someone who would spend this much for this item is probably not so cheap that they would waste the time messing with it every morning, and someone who is extremely cheap would not pay this much for one of these devices.
Someone who appreciates the finer things is not the usual market for a device designed to literally wring every penny out of their purchases. So, maybe they justify it as an investment in something that will save money in the long run. But, just how long do you have to wait to see a positive ROI on this item? Especially since it can be done with much cheaper items.
@Massdrop Sorry if I cost you a sale or two. ;)