paulwongkwanI'm guessing I'm missing something by being American, but the Amazon link you show has it at £1400, which is ~$1850. So, we've got an approximately $150 savings from MD. Not the best we've ever seen, but not terrible.
ShoppyBoth of you are correct :) depending on the location where you live.
MD plus tax and fees, depending on European country, that Amazon price is cheaper for Europeans.
https://www.amazon.co.uk/Chord-Electronics-Portable-Headphone-Amplifier/dp/B00NQ7BSSW/ref=sr_1_1?ie=UTF8&qid=1472825255&sr=8-1&keywords=chord+hugo