LonelyersI'm pretty sure they were referring to the fact that it is built on a kit pen. They don't really appear to be hiding that so long as you know what a JoWo nib is, but it's worth being aware that the pen itself is nothing special aside from the wood on the barrel.
NoCleverNameYes, to me, it is the barrel that draws my attention. I don't really have the opportunity to try out the pen in person, so I can only rely on the reviews available. And it seems the nib's performance is acceptable.