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Product Description
Ancient forces begin to awaken, causing the world of Zendikar to wreak havoc upon its inhabitants. This exotic and dangerous world is made even more perilous, and yet more attractive to adventurers and Planeswalkers wishing to plunder its treasures Read More
I like how with most items the crossed out price is the more expensive price but in this case they make sure to tell you "this box is 500$ over priced" XD especially since there is next to nothing worth pulling in this set.
When I saw the price I thought wow there must be a ton of expensive cards in that set. Looked it up and found that the most expensive card is Jace at $70. Being mythic, you're lucky if you get one in the box. After that, the most expensive cards go $40, $35, $20, $13. I'm having a hard time figuring out why this is so expensive.
Haha no, I'm not sure if you're being serious or not. This is an extreme example, but you know how the "MSRP" of a Ford Model T was $850? (Https://en.m.wikipedia.org/wiki/Ford_Model_T)
Once it's no longer in production, Magic cards tend to escalate in price until they reach a ceiling. This price is the ceiling for a fairly valuable set printed 10ish years ago. Granted, the price of these cards has gone down a bit since they've been reprinted recently, but the price isn't that outlandish.